Brand content

I regularly help brands produce bespoke content around the world of food and drinks, either for their own digital platforms or in collaboration with influencers.

Here is a selection of some of my latest projects below

Taste France Magazine

Powered by the French Ministry of Agriculture and Food, Taste France Magazine is about highlighting food and drinks produced responsibly and sustainably, the stories behind them and the recipes to cook them.

The website is available with bespoke local content in France, the United Kingdom, China, Japan, the United States and Germany.

  • Content strategy definition for the UK market, ahead of the launch in 2020 and annually since

  • Editor-in-chief role for the UK market since the launch, shaping and overseeing content production (features, reviews, animated videos, recipes, instagram-specific formats…) and influencers collaborations

  • Overseeing content production at Taste of London Festival in Regent’s Park

tastefrance.com

  • Strategic content recommendation and production for the UK market since 2022

  • Art direction

  • Talent curation, briefing, management

  • Content production coordination

  • @beaujolais_uk

  • Collaborating to the platform strategy definition and positioning with Etchola agency before the launch

  • Regular contributions about the Paris food scene since the beginning in 2022

Le Campanier is a straight-from-producer biodynamic fruit & vegetable boxes

  • Instagram strategy recommendation

  • Recipe production:

    • Art direction and graphic design

    • Talent curation, briefing, management

    • Content production coordination

Le Campanier

Eurostar x Etchola - Interludes

  • Chef curation

  • City guide curation and writing

Crédits photo : Laura Jalbert (Jaja Food Studio), Thomas Broadhead (Forest Studio), Olivier Toggwiler (Bureautonic Studio)